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Overview

Rajasthan produces around 40% of the country's raw wool and this sector supports nearly 30 lakh persons in the state. Ancillary industries of wool and woolen products employ 35,000 people at Jaipur & near by areas. Carpet industry is utilizing 85% of total wool production in India. Beawar, Jaisalmer, Bikaner are major wool market in Rajasthan where raw wool is sold. Rajasthan is well known internationally for ethnic Carpet, Elegant Namadah Pattu and Woolen Shawls. Wool and woolen products enjoy a share of almost 10% in the national market. Besides suitability of carpet the local wools have infact been the backbone of cottage Industry and sustenance source of rural and tribal families. Most of the rural families are dependant on Agriculture and Livestock in Rajasthan. People in Northern and Western part of Rajasthan are fully dependant on Livestock.

Wool and Woolen Products offer skill based manufacturing units with flexibility in capital requirements thus offering good potential as a means to provide employment according to Rajasthan chamber of commerce and industry selected WWP as one Sub - Sector and Tonk as a principle district for its interventions.

Wool and Woolen products is prime focus Sub - Sector for interventions for overall objective of creating 300 sustainable jobs, Namda and Namda products of Tonk and near by areas is famous in the world for its elegance and smoothness. The district Tonk is located between longitudes 75' 07' and 76, 19' and latitude 25' 41' and 26' 34'. It is bounded in the north by Jaipur districts, in the east by Sawai Madhopur district and in the south by Kota, Bundi and Bhilwara districts and in the west by the Ajmer district. The total geographical area of Tonk district is 7.16 lac hectares.

Contemplated interventions

  • Setup and operationalise Common Interest Groups (CIGs) for overall objective of creating sustainable jobs.
  • Capacity building of the group by skill transfer and imparting upgradation trainings, using experts and master craftsmen preferably from local areas.
  • Organize buyers / sellers meets to establish marketing linkages and training on marketing practices.
  • Provide motivational and managerial support to smooth their business & industrial activities.
  • Organize & conduct other related trainings, interactions and services deemed essential for creating conducive social environment.
  • Facilitate preparation of loan applications and assistance for credit linkages with bank / financial institutions.
  • Liaise with District Industries Centre, Khadi Village Industry Board, District Rural Development Agency / Service area banks and other institutions for providing access to various schemes and grants of state & central government.

Achievements
     (i) the intervention carried out on 125 potential micro-entrepreneurs, 106 members now have sustainable earnings.

    (ii) Monthly income of these entrepreneurs has increased from neglible to Rs.800-1500.

    (iii) Majority of the micro entrepreneurs are females who are supplementing the family income (iv) Micro entrepreneurs have now graduated to micro-enterprises where various activities such as procurement of raw material production, marketing and finance are performed. (v) Improvement has been made in the areas of literacy, health and hygiene and women empowerment as a result of which: Children have started going to school Female micro entrepreneurs can read/write Women are sharing their views/experiences and are undertaking job work business and participation in fairs & exhibitions.

(vi) Health and Hygiene of micro entrepreneurs families has improved.   (vii) Networking has been done with various development agencies like NABARD, SIDBI, DRDA, DIC, KVIB, BDO, D.C. Handicrafts.  

(viii) Capacity building of micro entrepreneurs by providing new design inputs on stitched and appliqué work on various products to equip the micro entrepreneurs with latest demands and trends of the market.  

(ix) Market empowerment of micro entrepreneurs has been made by making them participate in various exhibitions and fairs like IITF, Craft-Ind, Delhi Haat, Rajasthan International Fair etc.   (x) Micro entrepreneurs are now in a position to contribute 20% towards cost of demand based inputs.

 (xi) After seeing the progress of Bharani & Kakod clusters new clusters at Sandeela and Khelnia have started mushrooming and in due time might turn out into promising new clusters.